Library: MKT 111: Principles of Marketing: Demographics and Industry Data

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Company Profiles
Alphabetical listing of MarketLine Company Profiles via Business Source Premier

Explore Census Data
One-stop searching for social, economic, housing and demographic characteristics of American places. This new site searches across data from the 2010 Census, 2007 Economic Census, Annual Survey of Manufacturers and the Business Pattern Surveys among others.
NAICS
Find the NAICS code for your business - you may need to try a couple of different searches. Use this code to find industry information from the sites below. You can use this code in the Explore Census Data tool.

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"Subjects" include broad categories such as population, education and economics.

Data USA
What's included: American statistics and data visualization. Great for finding data on places, careers, education, and industries. Uses include: Exporting data, graphs, charts, and maps.

Consumer Expenditure for Philadelphia metro area
From the Bureau of Labor Statistics > Geographic Information > Mid-Atlantic Information Office
American Marketing Association
The American Marketing Association (AMA) is frequently updated with new topic articles to keep up with the needs of the profession.