MSP 112: Media Industries in the United States

Here are some keywords to use in your searches. Remember to use terms that will narrow your search!

• ABM – Account Based Marketing
• Audio
• BOFU – Bottom-of-Funnel
• Broadcasting
• Clips
• Communications
• CRO – Conversion Rate Optimization
• CTA – Call to Action
• Culture
• Database management system
• Distribution
• Ethics
• Film
• Footage
• Interview
• Journalists
• LP – Landing Page
• MA – Marketing Automation
• MARCOM – Marketing Communications
• Mainstream
• Media
• Media Ethics
• Metaprogramming
• MOFU – Middle-of-Funnel
• MQL – Marketing Qualified Lead
• News
• RTB – Real-Time Bidding
• Podcast
• Programs / programming
• Propaganda
• PDP – Product Detail Page
• PPC – Pay-per-Click
• Social network
• Society
• Streaming
• SEM – Search Engine Marketing
• SEO – Search Engine Optimization
• SERPs – Search Engine Results Page
• SMM – Social Media Marketing
• SQL – Sales Qualified Lead
• Telecommunication
• Television
• TOFU – Top-of-Funnel
• Visual communication
• WOM – Word-of-Mouth