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MSP 112: Media Industries in the United States

Keywords

Here are some keywords to use in your searches. Remember to use terms that will narrow your search!

  • ABM – Account Based Marketing
  • Audio
  • BOFU – Bottom-of-Funnel
  • Broadcasting
  • Clips
  • Communications
  • CRO – Conversion Rate Optimization
  • CTA – Call to Action
  • Culture
  • Database management system
  • Distribution
  • Ethics
  • Film
  • Footage
  • Interview
  • Journalists
  • LP – Landing Page
  • MA – Marketing Automation
  • MARCOM – Marketing Communications
  • Mainstream
  • Media
  • Media Ethics
  • Metaprogramming
  • MOFU – Middle-of-Funnel
  • MQL – Marketing Qualified Lead
  • News
  • RTB – Real-Time Bidding
  • Podcast
  • Programs / programming
  • Propaganda
  • PDP – Product Detail Page
  • PPC – Pay-per-Click
  • Social network
  • Society
  • Streaming
  • SEM – Search Engine Marketing
  • SEO – Search Engine Optimization
  • SERPs – Search Engine Results Page
  • SMM – Social Media Marketing
  • SQL – Sales Qualified Lead
  • Telecommunication
  • Television
  • TOFU – Top-of-Funnel
  • Visual communication
  • WOM – Word-of-Mouth

Library Databases

Library Journals & Magazines

EBSCO Discovery Search Tutorial

Video Credit: EBSCO Tutorials, April 2, 2025.