MKT 111: Principles of Marketing

Whether you are starting or selling your own business, business plans are an essential and unavoidable part of the business cycle. How to Write a Business Plan, 4th edition gives you the expert guidance you need to make an impact with your written plan, including advice on researching competitors, how to present your management skills and experience and how to effectively communicate your strategic vision. Along with glossary of key terms and brand new advice on producing cash and profit forecasts, How to Write a Business Plan, 4th edition, contains all the help you'll need to get it right first time.

This collection of 24 actual business plans is intended to be of use to entrepreneurs in developing their business needs. Each plan includes the following categories of information: type of business; statement of purpose; executive summary; market; product and production; management/personnel: and financial specfics.